We are delighted to introduce our The Berkshire Collection - a carefully curated selection of beautifully stylish frames, available complete with standard single-vision lenses with anti reflective coating for as little as  £ 129.

Now you can treat yourself to stylish eyewear to suit any occasion.  Whether you're looking to expand your eyewear wardrobe with a serious pair for work, a casual pair for the weekend, or something else entirely, look no further than The Berkshire Collection.

Call 01635 528844 to book a style consultation with a member of our talented dispensing team and discover the Berkshire Collection today.

Tier 4 restrictions allow for eye care to still take place with us and at all opticians in the affected areas.

From 21 December 2020 - 3 January 2021, we will be working reduced hours due to staff spending time with our families during the Christmas and New Year holidays.  We can be reached remotely via email.  You can also leave us a message by phoning 01635 528844 and someone will be in touch with you as soon as possible.  During these last 2 weeks of 2020, if you are experiencing any sudden changes to your vision or having an eye emergency, we ask you to phone 111.

We continue to operate with the highest levels of hygiene in our practice.  We continue to ask all this attending the practice to wear a mask and not to visit if you are feeling unwell or been exposed to any one who is COVID+ in the last 7 days.

We hope you are all keeping safe. We wish you a Happy Christmas and Better New Year in 2021.

-Valarie and Staff

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Meet Adriana, our experienced optical assistant and frame stylist.  Working many years with a large multiple opticians in the area, this loving mummy took off a few years to raise her beautiful children and focus on family.  We are so happy to have Adriana as a valued team member at the practice.  

Adriana has previously worked as a practice manager for Boots Opticians in Didcot.  With a wealth of knowledge and experience in optics, Adriana is able to help to patients chose the perfect frames and lenses for all your needs.

Not only talented in optics, Adriana is a well know local artist and often teaches art classes locally.  Check out her website http://www.pieladypapercuts.co.uk to see her amazing work.  Adriana also recently published an adult colouring book called Colour Me Slingy that is dedicated to celebrating baby wearing parents and families.  

Originally from Venezuela, Adriana has lived in the UK for many years and is happy to help make our Spanish speaking patients more at ease.  I know a little Spanish from my time in Florida but "hablo un poquito espanol" so happy that Adriana speaks it properly.

During National Eye Health Week 2020, I would like to focus today on kids and how you can prevent them from having eye damage that could lead to vision loss when they are older.

Now I know, it is hard to think of that young wild child of yours ever growing up, raising a family, growing grey.  But it will happen.  And you can do things now to ensure their vision stay at it most healthy reducing your child's risk of eye disease.

The easiest way is to protect them from UV damage to their eyes.  Most of our UV damage happens before we ever turn 18!  Not all kids sunnies are created equal, so make sure they have proper UV protection.  You may see something like UVA/UVB, UV400 or the CE mark.  These all indicate great UV coverage not just a dark lens.

Want to do a fun activity?  
Visit http://www.visionmatters.org.uk/downloads/sunglasses-design-kids-activity-sheet-nehw-2020.pdf

Download it and have your talented kid create their own sunnies! Then head over to our Facebook Competition and post a photo of it.  

After all, they only have one pair, so take good care of their eyes!

We are now open to see all routine eye examinations and eyecare appointments.  In order to maintain social distancing during this global pandemic, all appointments, spectacle repairs and purchases will be by appointment only.  

Continuing to maintain the highest levels of hygiene in our practice, we will be asking all those who enter to wear a mask.  If you do not have a mask, one will be provided for you.  Staff may look a bit different, but rest assured, there are smiles under our masks.  

If you have any questions or concerns, please feel free to ask.

To book an appointment to speak to the optometrist or member of staff, please phone 01635 528844.

​As I have a lot of my previous patients, family and friends living in the USA, I wanted to say that I am heartbroken over the current state of affairs in America.  I know there are many of you who will peacefully protest and march over the following days. You all may become exposed to gases and chemicals that can possibly injure your eyes.

Just a note to say that if you get any chemical in your eyes - pepper spray, tear gas, repellents, or anything else, remember in addition to wearing your mask...

· DO NOT RUB YOUR EYES - as hard as it it, try not to as rubbing can result in more damage to the surface of the eye.

· RINSE EYES WITH SALINE OR WATER - milk has not been shown to be any more effective. I have always told patients when they get a foreign body or chemical in the eyes....Rinse, Rinse and Rinse some more. If you have any re-wetting or lubricant eye drops, use those as much as possible

· If you are going to be near any danger to your eyes (chemicals or objects such as paintball, squash, racquetball), please WEAR SAFETY SPECTACLES. The chemicals won't melt the contacts but safety spectacles are more ideal.

· Consider visiting your optometrist as soon as you can to have your eyes checked as sometimes injuries to it may need an antibiotic eye drop.

Photo credit: Dr Lori Vollmer. Review of Optometry, 24 May  2006, 

Is it me or are there a lot more cyclists out on the roads during lockdown?  So nice to see everyone keeping so fit!l I may have to take up cycling just so I can wear a pair of these POC cycling glasses - especially in this amazing flourescent pink colour!

POC is a world leader in cycling gear and you will find many professional cyclists sporting their eye wear collection.  The frame is ultra lightweight and made to be a durable sports frame.  The lens material provides the ultimate in clarity from Carl Zeiss, a world leader in optics who we are proud to work with.  The clear and tinted lenses included with each frame can be changed easily. 

All the frames come with a hard case and polishing cloth.  The lens material  is optimised for road cycling. - increasing contrasts on the road surfaces to help you miss those holes and gravel in time.  The anti-fog and ripel treatments keeps fog, dirt and grime off your lenses and makes the water pearl off.

The pictures POC DO Blade EF provides 100% UV protection in a Category 2 lenses that allows for 18-43% light transmission.

Each frame from POC comes with a hard case, polishing cloth, storage box for the replacement clear lens.

Take a look at our POC collection as well as other cycling and sport sunnies click below.
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The goodr brand has rocketed to success in America and Valarie Jerome Optometrists is pleased to bring this fun range to Newbury!.  All the style and fashion without the large price tag.  The company was started to provide the active community - like runners and cyclists - with gear that is fashionable and affordable with not the same old sport look.

Lots of uniquely named quirky frames to help you stand out on your next run or cycle.  The ones above are Swedish Meatball Hangover. The goodr sunglasses benefits from a frame that won't slip.  The polarised lenses help to sharpen the vision.  Really like the frame but want it in your prescription?  Well that can be done!

Look good, run  goodr!

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