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New Sunnies for Runners!

26/4/2020

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The goodr brand has rocketed to success in America and Valarie Jerome Optometrists is pleased to bring this fun range to Newbury!.  All the style and fashion without the large price tag.  The company was started to provide the active community - like runners and cyclists - with gear that is fashionable and affordable with not the same old sport look.

Lots of uniquely named quirky frames to help you stand out on your next run or cycle.  The ones above are Swedish Meatball Hangover. The goodr sunglasses benefits from a frame that won't slip.  The polarised lenses help to sharpen the vision.  Really like the frame but want it in your prescription?  Well that can be done!

Look good, run  goodr!


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It's Izipizi for Kids!

25/4/2020

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 Izipizi from Paris makes stylish glasses for the whole family.  We are pleased to introduce the SUN Junior collection to Newbury! 

​For kids 5-10,  Izipizi SUN Junior offers style to your little one while providing them with 100% UV protection.  Available in different shapes and colours, feel free to browse our online shop.  

We all know to cover the kids in sun cream to protect their skin but don't forget their eyes.  UV can damage the eyes, and cause redness and irritation.  Excessive UV exposure can increase our risk of cataracts and macular degeneration as we get older.

During the global pandemic lockdown, many of us are taking more to the outdoors or playing in the garden more than usual to entertain the kids - and for our own sanity!  Why not protect their eyes in some of theses stylish sunnies!


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West Berkshire Community Choir

23/4/2020

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Check out this amazing new project from The Corn Exchange in Newbury.  They have created a virtual community choir to sing I'd Like to Teach the World to Sing.  This song celebrates and recognises all those in our area working hard on the frontline.  Those amazing men and women working to keep us all safe and the country going.  You will see Valarie Jerome along with I lots of other familiar faces from the Newbury area

The song, I’d like to Teach the World to Sing, was chosen by Sarah Franklin, a local nurse who works at Basingstoke and North Hampshire Hospital. She requested this song on Kennet Radio, to celebrate the hope of the community as well as recognising those on the frontline and thus the virtual choir was created!

Another way the Newbury community has came together at this difficult lockdown time to bring a bit of joy or a smile to someone's face.


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Podcast with LiveFitNow

20/4/2020

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LiveFitNow was founded by Newbury personal trainer, Vicki Brown.  In addition to offering fitness classes, personal training and online coaching, Vicki had created the new LiveFitNow Podcast series.   Ms Brown invited Valarie Jerome Optometrists owner, Dr Valarie Jerome, to take part in the new series. 

Health is what most people are thinking about lately during this COVID19 crisis.  Vicki recognises the importance of total body health and  fitness. She wanted to let her listeners in on the benefits of eye health, the role of optometrists to public health, and the importance of routine eye examinations.

Click on the link to have a listen ...
 https://www.buzzsprout.com/984196/3346612

https://www.livefitnow.co.uk/


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Stress and our eyes

15/4/2020

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The current COVID-19 virus pandemic is a stressful time for us all in one way or another.  The impact of stress can be affect us mentally and physically.  The physical effects of stress on the body affect all parts including the eyes and vision. 

What stress does to our eyes and vision
  • Eye lid twitching is a common result of stress that many experience.  It can feel like the whole eye is twitching but in fact it is just the eyelid that is affected.  It is a completely benign condition - generally not an indication that you need glasses even. In addition to stress, lack of sleep along with excessive stimulants like caffeine or nicotine can make the eye lid twitching worse. 
  • Physiological stress has been associated with elevated levels of a hormone called cortisol. Increased cortisol levels negatively impact the eye and brain.  Many serious vision diseases like glaucoma, optic neuropathy, diabetic retinopathy and age-related macular degeneration has been linked to increased cortisol.
  • Hysterical blindness can result from the body not coping with stress levels.  Some children and adults undergoing stressful situations have been known to suffer severe vision loss even though everything is healthy with the eyes.

What to do
Some easy ways to manage stress is to get adequate sleep and exercise.  Even moderate exercise just as a walk is good to manage stress. Think about watching how much caffeine you drink and consider stopping smoking. For some people, further treatment is needed such as talk therapy, meditation, breathing exercises and medications.  Don’t forget to reach out – talk to family, talk to a friend or talk to your optometrist.  
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A Little Spray Goes a Long Way

13/4/2020

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It’s the unconscious eyes and face touching that we are trying to combat.  Dirty hands near your face can expose your respiratory system to COVID-19.  We are all washing our hands, but your eyes and face need a good clean as well!

After washing your eyelids with a cleaner, consider adding the HYPOCHLOROUS CLEANSING SPRAY to your daily routine.
Viruses are susceptible to bleach which shares the same chlorine family as hypochlorous. While bleach is irritating and something to never put near the eyes, hypochlorous is safe, non-irritating and needs no rinsing. It will not sting or harm your eyes. Hypochlorous is known to kill bacteria, fungus and their spores.  Studies show that hypochlorous bacteria, fungus, spores and viruses.

All our We Love Eyes products are natural and created by an optometrist who understands what people need. Got lash extensions?  No need to worry – all these products are safe for you to use.
We Love Eyes is:
  • Vegan
  • Cruelty free
  • Gluten free
  • Paraben free
  • Sulfate free


During the COVID-19 crisis, we will deliver locally and can drop off on your front doorstep. If you are further than Newbury, for a small charge we can ship directly to you.  
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Please phone Valarie’s mobile 07771 933 898, email valarie@drvalariejerome.com or message over social media (Facebook, Instagram and Twitter) to receive an invoice and pay via BACS.

The spray is £40 and is for sale on our Facebook Shop https://www.facebook.com/pg/drvalariejerome/shop/?ref=page_internal
Don’t forget the wand. This cleansing brush is the softest brush we’ve felt and is small enough for easy use. Pair the wand with one of the cleansers for the ultimate clean. The brush is £25 and is built to last.

Follow on Facebook - @drvalariejerome
Follow on Instagram – drvalariejerome
Follow on Twitter - @VJOptometrists 
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7 April - World Health Day 2020

7/4/2020

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Today is World Health Day – a day to raise awareness on the importance of good health under the support of the World Health Organization (WHO).  Wondering what does having good health have to do with your eye health and vision?  More that you think.  There are some important items to make sure to have on your plate and check off your list in order to keep your vision and eye health at top performance.

Exercise
Exercise is can reduce your chance of serious medical conditions such as high blood pressure, diabetes and high cholesterol.  These conditions can affect the health of the eyes and the vision.  Moderate physical exercise has been linked to a reduction in the development of glaucoma. And age-related macular degeneration risk has been found to be lower in those who exercised three times a week than people who didn’t.  Don’t think you don’t have to be a marathon runner to get the benefits from exercise - climbing the stairs or taking a long walk can keep you fit and healthy.

Eating Your Greens
Everyone knows you should eat your veg but when it comes to eyes, make sure to eat your green veg!  Vegetables like spinach and broccoli are rich in anti-oxidants called lutein and zeaxanthin.  Our bodies cannot naturally make these nutrients that it needs so it is important to get it from your diet.  Lutein and zeaxanthin help to protect and maintain healthy cells in your eyes - reducing your risk of chronic eye disease including age-related macular degeneration and cataracts. 

Vitamin C
Found in fruits and vegetables, vitamin C has some positive effects on the eyes.  Vitamin C intake may reduce your risk of cataracts.  And when in combinations with other vitamins, it can help to reduce your risk for developing age-related macular degeneration.  Vitamin C is needed to make collagen used in keeping the eye structures in their best shape.

​UV Protection
Just like you protect your skin from the sun, you need to protect your eyes from the UV.  Excess UV can cause cause burns to the surface of the eyes, cataracts, macular degeneration and cancer.  Just because your glasses are tinted doesn’t mean they are giving you the best UV protection.  Make sure your sunnies say UVA/UVB or UV400.  Remember even your clear spectacles have good UV protection.
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Want to win sustainable sunglasses from Eco?

2/4/2020

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Valarie Jerome Optometrists is proud to carry the sustainable eyewear from Eco and excited to announce their new give away!  For a chance to win a pair of Eco sunglasses, participate in our challenge by following these 4 steps...

1.  Go through the ol' photo albums from back in the days and find a spectacularly sassy photo of yourself in sunglasses or glasses.

2.  Post your sassy self on your Instagram and use #ecoeyewearchallenge and #drvalariejerome (make sure your profile is open for your contribution to be noted).

3.  Challenge 3 friends, co-workers or why not family members to participate by tagging them in your post.

4.  Follow @ecoeyewear and  
https://www.instagram.com/drvalariejerome/  on Instagram.

Have fun and Best of Luck!

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    Dr Valarie Jerome 

    Writing and sharing interesting topics affecting patients in their daily life, our practice news and the profession of optometry.

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WINNER 2020 SMALL BUSINESS TOP 100 
AwaRDED by Small Business Saturday UK



winner 2021 Female Entrepreneurs top 100 
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49 Northbrook Street
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